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The cryptocurrency market often witnesses unusual phenomena, but the launch of the tokens "TRUMP" and "MELANIA" stood out due to their political and social associations. Built on the Solana blockchain, these tokens gained popularity thanks to their high-profile names but quickly disappeared from investors' radar. Let’s break down what these tokens were, their achievements, and why they ultimately failed to live up to expectations.
TRUMP: A Token of Ideology
The "TRUMP" token was launched as a symbol of support for Donald Trump’s "America First" policy. Its creators positioned the cryptocurrency as a platform for uniting like-minded individuals and a financial tool for decentralized initiatives.
Success and Metrics
"TRUMP" Coin quickly captured attention, with its starting price of $0.01 skyrocketing to $0.15 within weeks. At its peak, the token’s market capitalization reached $150 million. In the first 48 hours alone, trading volumes exceeded $25 million, a remarkable achievement for a new project.
The token’s launch was bolstered by strong promotion on social media and endorsements from influencers, helping it gain traction and attract new users rapidly.
Technological Foundation
Unlike many meme tokens, "TRUMP" Coin was built on the Solana blockchain, which provided high transaction speeds and low fees. Solana was considered one of the most promising blockchain platforms at the time, offering scalability and throughput of up to 65,000 transactions per second.
The creators promised additional features, such as the ability for token holders to participate in decision-making through a decentralized autonomous organization (DAO) and integration with other Solana-based projects. However, many of these plans remained unfulfilled, gradually eroding investor trust.
MELANIA: A Token of Soft Power
Following the success of "TRUMP" Coin, the "MELANIA" token was launched, named after former First Lady Melania Trump. This project was positioned as a socially-driven initiative focusing on supporting education, children’s programs, and charitable causes.
Achievements and Metrics
While "MELANIA" didn’t achieve the same level of popularity as "TRUMP," its launch still attracted attention. The token’s starting price was $0.005, peaking at $0.03, with a maximum market capitalization of $45 million.
The project emphasized its commitment to social causes, but the lack of tangible results and transparency around funding diminished trust and interest among investors.
Technological Features
Like "TRUMP," "MELANIA" was built on the Solana blockchain. Its fast network with minimal transaction costs made it accessible, but the lack of unique features prevented the project from standing out in an increasingly competitive market.
Why Did the Projects Decline?
Despite their strong launches, both "TRUMP" and "MELANIA" encountered several issues that led to their decline:
1. Limited Utility. The tokens failed to provide significant functionality that could retain users long-term.
2. Political Polarization. The association with the Trumps limited the audience, making the projects appealing only to their supporters.
3. Lack of Transparency. Investors expected clearer roadmaps and evidence of goal execution, which never materialized.
4. Fading Interest. Like many meme tokens, "TRUMP" and "MELANIA" couldn’t compete with more technologically advanced projects in the cryptocurrency space.
5. Market Volatility. The general instability of the crypto market during the tokens’ existence also contributed to the decline in their value.
Comparing the Tokens
- "TRUMP". Focused on political ideology, attracting millions through the support of Donald Trump’s fans.
- "MELANIA". Positioned as a socially-driven token for charitable initiatives but failed to gain significant traction beyond its concept.
"TRUMP" and "MELANIA" serve as notable examples of how high-profile names and ideology can attract investors in the cryptocurrency world. However, their brief success highlights that without real utility and transparency, projects are bound to fade away.
Today, these tokens remain a part of history as an attempt to merge politics and blockchain. They also serve as a lesson for the crypto industry: long-term success relies not on flashy marketing or big names but on delivering genuine value to users.